30-second summary: Websites that rank well on Google tend to have a higher Core Web Vitals scoreThere are three core web vitals that make up…
View More Four ways to improve page speed and master Core Web VitalsMonth: October 2021
Influencers in today’s SEO
30-second summary: With search getting more sophisticated there will be a strong relation between user signals and influencersGoogle’s Multitask Unified Model (MUM) and the AIDA…
View More Influencers in today’s SEOEverything you need to know about the Google MUM update
30-second summary: Google’s Multitask Unified Model (MUM) update landed in June 2021, seeking to deliver search results that overcome language and format barriers to deliver…
View More Everything you need to know about the Google MUM updateThe Future SEO: Boardroom edition
30-second summary: SEO’s dynamic nature and Google’s mysterious algorithm specifics keep the industry on its toesIs it possible to simply spot the inefficiencies of SEO…
View More The Future SEO: Boardroom editionSocial media marketing: four keys to boost lead generation and sales
30-second summary: Social media has increasingly become a key avenue for the fate of brands’ online performanceThere is a relation between brand perception, social listening,…
View More Social media marketing: four keys to boost lead generation and salesThree organic search opportunities for your local business
30-second summary: Following pandemic-driven shopping trends, lots of local businesses had to explore online marketing opportunitiesGoogle offers a few great ways for a local business…
View More Three organic search opportunities for your local businessHow to use PageRank for ecommerce websites
30-second summary: The PageRank still exists and here’s a deeper look at how Google’s Reasonable Surfer Model plays a key roleA well thought linking strategy…
View More How to use PageRank for ecommerce websitesHow to get buy-in from the C-suite
30-second summary: Often SEOs and search marketing managers struggle to convey value to the board which hampers funding and support for relevant strategy implementationThere are…
View More How to get buy-in from the C-suite